Saints' Super Bowl victory most watched event in TV history

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02/08/2010 - New Orleans, LA (Sportsbook Betting Lines) - Approximately 106.5 million people tuned in to watch Drew Brees and the New Orleans Saints win Super Bowl XLIV over the Indianapolis Colts, making it the most watched event in television history.

The game, a 31-17 contest that saw the Saints win their first title in franchise history, beat out the last episode of M*A*S*H, which drew 105.97 million viewers in 1983.

The viewership for this Super Bowl was up eight percent from 2009's contest between the Pittsburgh Steelers and Arizona Cardinals.

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Many fans thought it was the best side in the nation by the end of last season. This year, the polls have built on Georgia's momentum and granted it the No. 1 preseason ranking, followed by Ohio State and USC. (The Associated Press has the Buckeyes at No. 2; USA Today took the Trojans.)

"To have people believing we have one of the best teams in the nation going into this thing, it's exciting for us," Bulldogs coach Mark Richt told the AP. "I don't think anything is guaranteed, but we certainly have put ourselves in position where at least the college football world thinks we're pretty good."

Georgia Bulldogs - 9.5 wins

There's no question they're good, but the Bulldogs have one of the toughest 12-game schedules in the nation, mostly because they play in the powerhouse Southeastern Conference. Away games at No. 15 Arizona State, No. 7 LSU and No. 10 Auburn loom large, with contests between the hedges versus No. 24 Alabama and No. 18 Tennessee as well as the World's Largest Cocktail Party in Jacksonville versus No.5 Florida.

Ohio State Buckeyes - 10 wins

Like the Bulldogs, the Buckeyes also have a number of tough road contests in 2008. After two scrimmages dressed up as real games versus Youngstown State and Ohio, it's off to face USC. Other tough away games include No.13 Wisconsin in October and No. 20 Illinois in November. Granted, it should be pretty easy sledding at the Horseshoe. In fact, the only ranked team that travels to Columbus is No. 22 Penn State, in October.

USC Trojans - 10.5 wins

A similarly light schedule awaits the Trojans of Southern California, which is why the oddsmakers' total is one win more and the over is currently commanding -150 odds. Pete Carroll's troops only play three ranked teams in 2008, and all of those games are at home. After what should be an easy trip to Virginia to start things off on Aug. 30, the Trojans get two weeks to prepare for Ohio State in Los Angeles. Their two other ranked opponents, No. 21 Oregon and No. 15 Arizona State, visit in consecutive weeks to start the month of October. After that, the competition eases up. Of course, this is the same highly-touted school that lost to Stanford in 2007 and Oregon State in 2006. And don't discount the fact that USC plays its biggest rivals, Notre Dame and UCLA, back-to-back to close out the regular season. On paper, the Trojans are far superior, but motivation will be high for the Irish and Bruins, especially if their historic foes are in national-title contention.

Odds to Win the Heisman Trophy

Tim Tebow, Florida - 7/2
He won it last year, so it's no surprise he's the favorite to do it again, making him just the second player to go back-to-back. Ohio State's Archie Griffin turned the trick in 1974 and 1975, and Tebow's coach, Urban Meyer, is pretty sure his star quarterback can match the Buckeyes legend.

"There has never been anyone quite like him," Meyer told the Atlanta Journal-Constitution. "I am very lucky to be his coach."

Chris Wells, Ohio State - 5/1

The man they call "Beanie" was a star recruit out of high school, so it's not like nobody knew who the star tailback was before he rushed for 576 yards as a freshman in 2006 and 1,609 as a sophomore. But perhaps his finest moment came last year versus Michigan when he rumbled for 222 yards and two touchdowns in the Buckeyes' 14-3 victory over the hated Wolverines.

Knowshon Moreno, Georgia - 8/1

If the Bulldogs are to live up to expectations, they'll need a huge effort from their sophomore running back. This might be the last year of college ball for Moreno, who rushed for 1,334 yards and for 14 touchdowns as a freshman, while adding 253 receiving yards on 20 receptions, so expect big things for the man from Belford, N.J.

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Sportsbook Betting Lines

Who Makes the Sportsbook Betting Lines?

Las Vegas Sports Consultants (LVSC) is the world’s premier oddsmaking company and the most respected authority on making the lines. Mike Seba is a Senior Oddsmaker at LVSC and has been making lines for the last six years. In our extended interview, Seba explained that there are 4-5 oddsmakers assigned to make lines for each of the major sports (pro & college football and basketball; MLB, NHL, boxing, golf). Each of these oddsmakers bring unique opinions, strengths and weaknesses to the process. Oddsmakers at LVSC are professional sports junkies who love what they do and would probably do it for nothing if you asked them, but they do get paid for it. By necessity their approach is very research-oriented and concise, since with millions of dollars at risk there is little margin for error.

“You either have a passion for it or you don’t,” Seba said.

“The #1 thing for us is to make a line for each game that creates good two-way action. We do this by drawing from past experiences and applying them to current situations. People think it’s much more complicated, but it’s not. “

What are the Football Betting Lines Trying to Accomplish?

There is a common misconception that point spreads represent the oddsmakers’ prediction of how many points the favorite will win by. That is not the case at all – their intent is NOT to evenly split the ATS result between the teams; rather, their goal is to attract equal betting action on both sides. Stated another way, they want to create a line that half the people find appealing to bet one way while the other half find it appealing to bet the other way (known as ‘dividing the action’).

Divided action means the sportsbook is guaranteed a profit on the game because of the fee charged to the bettor (called juice or vig – typically $11 bet to win $10).

How the Opening Line Is Made

The opening line is the first line created by the oddsmakers, which is then sent out to sportsbooks. Of course there is an entire method to the madness on how the opening line is created. Seba explained that it all starts with each oddsmaker creating a line on each game based upon their own personal approach. This usually includes having up-to-date power ratings on each team.

Power ratings are the oddsmaker’s value of each team and are used as a guide to calculate a "preliminary" pointspread on an upcoming game. The power ratings are adjusted after each game a team plays. Examples of non-game factors that would require an adjustment to a team's power rating are key player injuries and player trades.

Once a game’s power rating based pointspread is determined, the oddsmaker will make adjustments to that line after considering each team's most recent games played and previous games played against that opponent. Also, adjustments are made after reading each team’s local newspapers to get a sense of what the coaches & players are thinking going into the game.

Since the oddsmaker’s ultimate goal is equally dividing the sports betting action, public perception and sportsbook betting patterns must be taken into account. For example, the public might have heavy betting interest week after week on a popular college football betting team such as USC. If an oddsmaker comes up with a preliminary line of USC -7, then an adjustment up to -7.5 or -8 would be made in response to the public’s expected USC bias.

The last step in the line-making process for each oddsmaker is taking one final look to determine whether or not the line "feels right." This is where common sense and past experience with how games are bet enters into the picture.

A round-table discussion among the 4-5 oddsmakers involved in making the line for each sport is then conducted and a consensus line is decided upon by the Odds Director before it is released to the sportsbooks. Of the 4-5 oddsmakers, generally the 2 most respected opinions are weighed more heavily by the Odds Director before he decides on the final line.

Why Sports Betting Lines Change

Once the opening line is released by LVSC, the individual sportsbooks decide if they want to make any adjustments before offering it to the public. Reasons for such adjustments include:

Experts working for the individual books having a strong opinion on the game

Individual books having players who consistently bet with certain tendencies (such as an extreme bias toward favorites or toward a certain popular team like USC)

The purpose of these adjustments, like all line adjustments, is to more equally divide the betting action.

Once betting begins, sportsbooks can adjust the line at any time. In doing so they attempt to make more attractive the team that is getting less action. By moving the line, sportsbooks can influence how the public bets on a particular game.

For example, if the pointspread on a game is 7 and most of the money is coming in on the underdog (taking the +7), sportsbooks will then move the number down to 6 ½ to try and attract money on the favorite.

Moving the line is the oddsmaker's effort to balance betting action, and often times such moves can have a major impact on a bettor’s decision. Oddsmakers can also change the line depending on various event-related factors such as player injuries or weather. Obviously, if the line comes out a week ahead of the event (which is the case in football), there is much that could happen during the week leading up to the event that could affect the line. Oddsmakers have to determine if any changes are necessary and send out an "adjusted line."

“The main objective is that our clients get equal action on both sides,” Seba said. “We’re not trying to pick the team that covers the spread, we’re trying to make it a coin flip, a tough decision (for the bettor). If we’ve done that, we’ve done our job.”

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